jonge schrijversavond

As art director for the Jonge Schrijversavond, a succesful literary festival and talkshow, i created and maintained their corporate identity for three years running.

After filling the beautiful Stadsschouwburg Amsterdam with literature-loving young people for five years, the Jonge Schrijversavond called its quits in 2016.

  • client: stichting nieuwe letteren
  • role:art director, designer

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I conceived the main logo to be unobtrusive and flexible, with a nod to the nighttime character of the organisation.

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A vibrant red refers to the passion that drives the organisation.

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The essential business cards.

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The last time. For the final edition, we wanted to imbue the night with a sense of urgency and drama.

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In detail.

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The programme was specifically designed to stand out in pictures and saturate them with our trademark red.

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In the wild.

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For the 2014 campaign we brought Sanne van Hecke on board, who created the campaign’s main image as well as a variety of video material.

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The 2014 poster.

The identity at work in its natural habitat. Photography by Maarten Nauw.

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