As art director for the Jonge Schrijversavond, a succesful literary festival and talkshow, i created and maintained their corporate identity for three years running.
After filling the beautiful Stadsschouwburg Amsterdam with literature-loving young people for five years, the Jonge Schrijversavond called its quits in 2016.
I conceived the main logo to be unobtrusive and flexible, with a nod to the nighttime character of the organisation.
A vibrant red refers to the passion that drives the organisation.
The essential business cards.
The last time. For the final edition, we wanted to imbue the night with a sense of urgency and drama.
The programme was specifically designed to stand out in pictures and saturate them with our trademark red.
In the wild.
For the 2014 campaign we brought Sanne van Hecke on board, who created the campaign’s main image as well as a variety of video material.
The 2014 poster.
The identity at work in its natural habitat. Photography by Maarten Nauw.