plus

Conceived to identify exclusive content in the RTL nieuws product family, the plus icon needed to be effective both as a branding device and as UX element. The elegant, minimalist shape, derived from the main logo, is instantly recognizable and easily integrated. It scales well, and is suited to a broad spectrum of roles.

  • client: in-house work for RTL Nieuws
  • role: identity, design

plus

The basic icon shape

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The origins of the icon’s anatomy

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The icon integrates effortlessly into various sub-brands

plus

In use as a UX element indicating exclusive content

plus

In use as a branding device indicating exclusive content