Conceived to identify exclusive content in the RTL nieuws product family, the plus icon needed to be effective both as a branding device and as UX element. The elegant, minimalist shape, derived from the main logo, is instantly recognizable and easily integrated. It scales well, and is suited to a broad spectrum of roles.
The basic icon shape
The origins of the icon’s anatomy
The icon integrates effortlessly into various sub-brands
In use as a UX element indicating exclusive content
In use as a branding device indicating exclusive content