rtl z

When i was brought on as design lead at RTL, the rebranding of RTL Z was already well under way. Along the way, i addressed various editorial- and identity concerns, and focused heavily on ensuring a seamless integration into the RTL product family.

Improvements to the RTL Z identity and product family continue to this day.

  • client: in-house work for RTL Nieuws
  • role:design lead
  • strategy: fabrique
  • development: ibuildings

rtl z

The desktop website uses a multi-tiered content hierarchy that allows for exceptional editorial flexibility

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In order to adjust the website’s home page to the changing realities of the newsday, a flexible layout system was conceived. Various iterations were needed until a solution was found that adressed both editorial needs and the demands of a responsive front-end

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The website’s complex layout transitions naturally into a mobile app